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Oregon based creative pro with decade+ experience working with sport/lifestyle/technology brands such as Nike, adidas, Microsoft, Nixon, and Electronic Arts.
I believe in the power of immersing yourself in a brand. Knowing the journey, the consumer, and why a brand is what it is. This opens up the process to really focus on the creative. Brands are now an experience, a culture, a connection, and the by-product of cumulative actions and behaviors. Whether print, branding, retail, environmental, activation events, or social media - it must be sensed, felt, and experienced. Consumers want to be aware of and immersed in that brand experience and feel a part of it. That is where the connection takes place. My goal as a creative is to bring those connections to life.
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